Andrea Carrano is a high-end shoe brand that has all its shoes handmade with high quality leather in Naples, Italy. Founded in 1960, the brand had been operating for over half a century, and they approached us asking for a brand facelift and a reintroduction to the modern world.
We wanted to build an online platform that was fresh, yet maintained the high-end look and feel of the brand, and would facilitate the browsing experience for the users throughout the website.
This was achieved through the directing of a new lifestyle photoshoot concept for their products to use on the website. We used a sleek and neutral color palette to complement the luxurious feel we were aiming for, and added subtle movement and transitions between the different sections of the website.