Chloe Colette is another fashion brand that we partnered with to create a branding story and aesthetic. Their designs are classical with contemporary spins and their aim is to design essential pieces that flatter the female body.
Rebel was hired to create this brand from scratch, including its visual identity, web design and digital marketing. Inspired by the simplicity and luxurious feel of their designs, we came up with a contemporary and minimalist logo, with a modern typeface and neutral color palette that gives the feminine feel to the brand.
The logo emblem is an abstract representation of two C letters intertwined together to represent the brand initials. From this emblem we created a rose mark to represent the femininity of Chloe Colette to be used on all the brand applications including product stickers, packaging, etc.
This same brand identity was then reflected on their website design and social media platforms.